Chai Kreative is a brand advisory firm based in India that helps businesses build their brand identity and create effective marketing strategies. ThinkPen, a leading marketing and advertising company in India, partnered with Chai Kreative to create a powerful campaign to spread awareness about COVID-19 during the first wave in India. The companies also collaborated on a campaign to curb the Foot To Mouth Disease among the cattles. ThinkPen also worked with Mr. Kewal Kapoor for his personal branding.
When the COVID-19 pandemic hit India, the country was ill-prepared to handle the crisis. The government imposed a nationwide lockdown to slow down the spread of the virus, but it also created panic and confusion among people. The lack of awareness about the virus, its symptoms, and how it spreads made the situation even worse.
At the same time, there was also an outbreak of Foot To Mouth Disease among the cattles. This disease is highly contagious and can cause severe economic losses to farmers and the dairy industry.
Chai Kreative and ThinkPen came together to create an awareness campaign to tackle these issues. They launched a digital campaign called #CoronaHaregaIndiaJeetega to spread awareness about COVID-19. The campaign included informative social media posts, videos, and infographics that educated people about the virus, its symptoms, and how to stay safe. The campaign also highlighted the importance of social distancing, wearing masks, and washing hands frequently.
To tackle the Foot To Mouth Disease, Chai Kreative and ThinkPen created a campaign called #BacchonKaSathi, which aimed to provide farmers and the dairy industry with the necessary information and support to prevent the spread of the disease. The campaign included informative posters and videos that educated people about the symptoms of the disease and how to prevent it. The companies also created a helpline for farmers to call and seek advice and support.
In addition to these campaigns, ThinkPen also worked with Mr. Kewal Kapoor to create a personal branding campaign. They helped Mr. Kapoor create a strong online presence and position himself as a thought leader in his industry.
The #CoronaHaregaIndiaJeetega campaign was a huge success. The campaign reached millions of people across India, and the informative content helped to dispel myths and misconceptions about COVID-19. The campaign also played a crucial role in promoting the importance of social distancing, wearing masks, and washing hands frequently. The #BacchonKaSathi campaign also made a significant impact. The informative content helped farmers and the dairy industry take necessary precautions to prevent the spread of the Foot To Mouth Disease. The helpline provided much-needed support to farmers who were struggling with the disease. Mr. Kewal Kapoor's personal branding campaign also delivered great results. The campaign helped Mr. Kapoor establish himself as a thought leader in his industry, and he gained a significant following on social media.
Chai Kreative and ThinkPen's collaboration helped create a powerful campaign that tackled important issues and spread awareness among people in India. The campaigns they launched to tackle COVID-19 and Foot To Mouth Disease were successful in educating people and providing them with the necessary information to stay safe. ThinkPen's expertise in branding and digital marketing played a crucial role in the success of these campaigns. Their partnership with Chai Kreative helped deliver impactful and informative campaigns that made a real difference in people's lives. ThinkPen's work with Mr. Kewal Kapoor also helped establish him as a thought leader in his industry, and his personal branding campaign helped him gain a significant following on social media. Overall, ThinkPen's impact on these campaigns was significant, and their partnership with Chai Kreative helped make a real difference in people's lives.