Yumzy is a food ordering app based in Hyderabad that offers a seamless ordering experience to its customers. With the aim of expanding their customer base, Yumzy partnered with ThinkPen, a leading marketing and advertising agency, to enhance their social media presence and build a brand position.
Although Yumzy had a user-friendly app, they struggled to gain traction and attract new customers. They faced stiff competition from established players in the market, making it challenging to stand out from the crowd.
To address this challenge, ThinkPen devised a comprehensive social media strategy that aimed to engage potential customers and build brand awareness. The approach involved the following steps:
ThinkPen conducted market research to identify the target audience and their preferences. They also analyzed the competition to develop a unique value proposition for Yumzy.
ThinkPen created engaging social media content that highlighted the unique features of Yumzy and its offerings. They also leveraged user-generated content to showcase the positive experiences of existing customers.
ThinkPen collaborated with food bloggers and influencers to promote Yumzy and increase its reach among their followers.
ThinkPen used paid social media advertising to reach a wider audience and increase the visibility of Yumzy.
The efforts of ThinkPen resulted in a significant increase in Yumzy's brand visibility and customer engagement. The social media campaigns generated a 35% increase in the number of downloads of the Yumzy app. The brand's social media following also grew by 50%, and the engagement rate increased by 25%. In addition, Yumzy received positive reviews and feedback from customers, resulting in a higher retention rate.
ThinkPen's social media marketing strategy helped Yumzy overcome its initial challenges and establish a strong brand presence in Hyderabad. By identifying the target audience and creating engaging content, ThinkPen was able to increase Yumzy's visibility and engagement rate. The influencer marketing and paid advertising efforts further amplified the brand's reach and resulted in a significant increase in the number of downloads. Overall, ThinkPen's approach helped Yumzy achieve its business goals and build a loyal customer base.