Marketing agencies need to be prepared for emerging trends in 2023. This is because every year, new trends emerge and change the way people live their lives. The marketer needs to keep up with these changes and prepare themselves accordingly. This is why we are putting together this list of 10 ways that marketing agencies can use to improve their efficiency and effectiveness in the next year or two.
1. Importance of Brand Marketing
It’s important to note that brand marketing is not just about advertising. Rather, it is the foundation of any business. Without a strong brand and its ability to convey trust, you won’t be able to compete in today’s marketplace.
Brand marketing will continue to be an integral part of digital marketing in 2023 because it helps businesses build their brands by establishing their credibility with consumers and setting them apart from competitors. Brands have become more valuable than ever before due to their ability not only provide value but also deliver emotional connections between customers and companies they support.
2. Rapid Growth of Creator Economy
The creator economy is an exciting trend that will continue to grow. Creators are people who create content and share it with their audience, whether they’re celebrities, athletes or musicians. The connection between creators and their fans has never been stronger than today because of social media platforms like Twitter and Facebook—and now even more so because of Instagram’s new feature allowing users to tag friends in photos so you can see what your friends are up to online at any given time. This direct relationship between creators and consumers makes it easier than ever before for these individuals to monetize their work through advertising opportunities like sponsored posts or merchandise sales (such as t-shirts).
3. Strategic Burgeoning of DCX
DCX is a new concept in marketing that combines digital and physical marketing. It is a great way to reach customers through multiple channels, but there are some challenges that need to be addressed before it becomes mainstream.
The first challenge is the cost of DCX. The average cost per lead for an agency is $3,000-$4,000 per month (with an average conversion rate of 2%). This means that if you want to use this strategy on every client and get them all sold on your product or service then you’ll have to spend a lot more than other strategies like SEO or PPC advertising would require. However, if your goal is just getting people who aren’t familiar with your brand into contact with it then this might not be such an issue as long as there’s no additional cost associated with getting them started on their journey towards becoming customers (e.g., fees for services like email list building).
Another issue concerning DCX comes down to control over each individual customer interaction – when we talk about “control”, we’re referring specifically here only towards working within someone else’s budget structure rather than having total autonomy over every single interaction between two parties involved in any given transaction being made possible by having access directly online via mobile device instead via landline phone lines which typically requires payment at end date regardless whether transaction has been completed successfully yet again before expiration date set forth earlier moment prior t
4. Web 3.0 & Virtual Influence Marketing
Web 3.0 is the next generation of the internet, combining blockchain and artificial intelligence to create a new way for brands to interact with consumers. Virtual Influence Marketing uses AI to create virtual influencers who have large social media followings but lack real-life interactions with consumers.
Virtual Influencer Marketing requires a completely different approach from traditional influencer marketing strategies because you are not trying to convince someone through endorsements or reviews alone—instead, you’re looking for someone who already has an established following on social media platforms like Facebook and Instagram but doesn’t actually interact with these people in person very much at all (or maybe ever).
5. Voice search optimization & Google Voice Search AI
Voice search optimization is a trend that will continue to grow in importance as more people use voice-enabled devices. This includes smartphones, smart speakers like Google Home and Amazon Echo, and other forms of digital assistants like Siri or Cortana. Voice search optimization can be done through keyword research for your brand name or product name; creating call to action buttons within the text of your webpage; adding information about how customers should contact you (e-mail address, phone number); etc.. All these things can help increase click-through rates on your website while also improving conversions from potential leads into paying customers.
Google Voice Search AI is another trend that marketing agencies need to prepare for in 2023 as well! Voice search has been around since 2008 when Apple released its first iPhone which had Siri integrated into it so users could talk instead of typing on their screen if they wanted something done quickly such as searching for directions or looking up restaurant reviews before heading out on foot with family members who weren’t exactly tech savvy yet either!
6. Building A Brand
Brand building is the process of creating a unique image in the minds of customers and establishing a relationship with them. It’s more than just advertising, it’s about establishing yourself as an authority in your industry, setting yourself apart from competitors and making lasting impressions on your audience.
Branding is important because it gives you control over how you’re perceived by customers; if they see one thing coming from you, they’ll expect that thing again—and if they don’t get what they’re expecting? Then their perception can be negative (e.g., “I hate this company because they always do this!”).
So how do we do this? First off: Branded content should be consistent with your brand identity so when someone sees something branded by one company or another company using similar imagery but different messaging around it (for example), there won’t be any confusion about who owns which product line(s). Second: Make sure all communication channels share similar characteristics like tone/voice/storytelling style—and finally…
7. AI Integration and Automation
AI is becoming more prevalent in marketing. Machine learning and natural language processing can be used to automate tasks, such as segmentation, planning and scheduling, automation of reporting systems and email templates, etc. AI-powered tools are also being used to enhance customer experience through personalized recommendations based on data collected from previous interactions with your company or product.
AI is becoming an essential tool for marketers because it allows them to improve the effectiveness of their campaigns by identifying patterns within large volumes of data that may not have been previously discovered by traditional tracking methods (such as click-through rates).
8. Search marketing
Search marketing is an essential part of digital marketing. It’s not only a great way to drive traffic to your website, but it can also be used as an effective tool for driving sales and leads.
Search engine optimization (SEO) is the process of improving the rankings in Google’s search results by writing quality content that meets user expectations, increasing engagement with keywords/phrases people are likely to use when searching for something specific and using other strategies such as link building or social media promotion.
Search engine marketing (SEM) refers specifically to paid ads placed on search engines like Google or Bing which target keywords related directly or indirectly to those companies’ services or products; these campaigns are typically designed around specific campaigns rather than broad-based initiatives like “social media” ads which cover all types of content across multiple platforms simultaneously.”
9. Personal Essence of Conversational Marketing
Personal Essence of Conversational Marketing is a new trend that marketers can leverage to make their brand more human and relatable.
Personal essence means being authentic, telling a story, and having a sense of humor. This can be done through social media posts, email marketing campaigns, or even in-person conversations with customers at events such as trade shows or conferences. The goal is to create an emotional connection with your audience through messaging that resonates beyond just the product or service you’re offering them (and isn’t necessarily tied solely around your company).
Essential to effective conversational marketing is being able to tell stories that resonate with your audience. You don’t have to be a professional writer in order to create successful content, but you do need to understand what makes people connect with one another and how they communicate with each other.
10. Multichannel marketing
Multichannel marketing is becoming more and more important for businesses. In fact, it’s now the most popular way to reach customers.
In its simplest form, multichannel marketing can be defined as “an integrated approach to building relationships with customers across all digital channels.” By using multiple channels like email, social media and direct mail pieces combined with traditional brick-and-mortar tactics you’ll be able to build an even stronger bond with your audience by giving them a different experience every time they interact with you.
This trend doesn’t just apply to large companies either; small businesses are seeing the benefits of implementing this type strategy too! If you’re looking into implementing this kind of strategy into your business then here are some examples:
How ThinkPen is planning to expand its marketing toolset to serve its clients in 2023?
ThinkPen is a marketing agency that helps brands with their branding, marketing and content strategy. The company has been in business since 2017, but it’s only just started to see the fruits of its labor. In 2019 alone, ThinkPen grew by over 50% and now has over 75 clients across various industries including FMCG (food & beverage), retail and luxury goods companies.
ThinkPen helps businesses of all sizes understand the science behind their customers’ behavior. ThinkPen’s proprietary data set—which includes customer insights, purchase intent, and more—allows us to create personalized marketing campaigns that are based on a firm’s unique needs.
We’ve always been passionate about AI. We believe it’s an essential tool for marketing professionals everywhere, and we use it extensively in our own work. The best thing about AI? It makes our jobs easier! We can use natural language processing software to analyze customer data, making it easier for us to identify what problems we should be solving for each individual client.
In 2023, ThinkPen will focus on expanding its analytics capabilities by adding predictive modeling and machine learning algorithms into the mix. Our goal is to help our clients save time on data-driven decisions and make better strategic choices in every market segment.
The role of marketing agencies is important, but the importance of brands in the digital age is growing. It’s crucial for agencies to stay ahead of the curve and prepare for these emerging trends in 2023.