Narrating Business Tales

Five signs you are using a digital strategy with no ROI.


Digital marketing is a powerful tool for businesses to reach their audience and drive sales. However, if you need to use it consistently, it can be a waste of time and money. Here are five signs that you’re doing digital work without impacting your ROI.

Your digital strategy needs an effective content marketing strategy.

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Content marketing is a key part of digital marketing, as it helps you grow your brand and build customer relationships. This can be done in many different ways, including writing blog posts, videos, infographics, etc. The best part about content marketing is that it doesn’t have to be expensive or time-consuming. You must create great content that speaks directly to your audience’s needs and interests!

One way to tell if your company has an effective digital strategy is by looking at how much money they spend on its website (or any other platform). A good rule of thumb is: If the site looks outdated or underdeveloped, then it may not be worth investing in; however, if there is something like Google Analytics showing high traffic numbers, then this might indicate that there may still be potential for growth in terms of profit margins etcetera.”

You are not using a content-driven approach to build links.

The most important part of your digital strategy is content. Content is what builds links to your site, and it’s also what builds trust with your audience. If you want people to share your content on social media, ensure that it has a high-quality format that will be easily shared online.

When people visit social media platforms like Facebook or Twitter, they’re looking for something interesting—and if nothing is interesting about it (or if the author isn’t adding value), then people won’t share them. And if no one shares those posts…you guessed it! You don’t get any traffic from those platforms, either!

You need to use the right social media channels.

To succeed in your digital marketing strategy, you must choose the right social media channels. You can’t just post on Facebook and Twitter and hope for the best. Instead, it would be best if you had a presence on all major social media platforms—Facebook, Instagram, LinkedIn, YouTube and others—so that when users see your business on one platform (e.g., Twitter), they will also see it on another (e.g., Facebook).

Once you know what kind of reach each platform has for your business and industry sector (see this article for more information), then it’s just a matter of deciding which ones are most important for reaching out to customers with what kind of content at different times throughout their day or week? If someone searches Google, look up how much it cost per month. Chances are high that they would want some information about how much money they could save if they switched over from their current service provider but wanted to avoid any hard sales pitches coming through their inboxes, which leads us back to our previous point…

Your website is not optimized for search engines.

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Optimizing your website for search engines is easy, but it also takes time. It’s like going on a diet: you must be consistent and ensure you get the most out of your efforts.

Here are some things you can do:

  • Use keywords in title tags, headings and body text.
  • Use the right image sizes for each page on your site (300 x 300 pixels is fine for desktop viewing but not mobile)
  • Use alt text when possible – this is an optional field that Google uses as part of its indexing process, so if there aren’t any text alternatives, then this could cause problems with your rankings because they won’t know how it should be displayed on screen!

Use internal links to link your pages and make it easier for Google to find what they’re looking for.

Use a sitemap to tell Google where your web pages are and how they are related. If you want to learn more about SEO, check out this post on how to get started.

If you’re running a website, it’s important to know how much time you should spend on SEO. If you spend too much time on it, it won’t have any effect – but if you don’t spend enough time, then your site may not be as visible as it could be. Here are some things to consider when deciding how much time to spend on SEO:

Where are your competitors spending their time?

How often do they update their content?

How many pages on their site have been indexed by Google?

What are their rankings like compared to yours?

What keywords are they ranking for, and what ones aren’t they ranking for?

Your website is optimized for search engines but only changes occasionally.

A website that is not regularly updated can signal that you are not taking your digital strategy seriously. Your online presence needs to reflect the current state of your business, and if it doesn’t, people won’t feel comfortable buying from you.

Your website should be continually updated so that users can save time searching for old information or wait until something new is published before they find out about it. This will help them understand the company’s services or products and how they can access them easily by using search engines like Google or Bing (and likely other search engines).

Digital marketing works when you consistently have a plan and stick to it.

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Digital marketing is a long game; it takes time for your strategy to pay off. The most important thing you can do is stick with your plan and keep going even if you don’t see results immediately. If something needs to be fixed first, try a different approach or consider changing your strategy entirely. You’ll be surprised by how quickly things can turn around!

If this sounds like something that would help you out in the future, here are some tips on how best to implement digital strategies:

-Research and understand your audience

-Do this regularly (once a month is usually good).

-Share your content across all the social platforms you use.


Digital marketing is a strategic process that helps you build your brand or business. You need to know the potential pitfalls before jumping in and implementing your plan—and that’s where ThinkPen comes in. We work with clients by creating a thorough plan, testing new ideas and insights and then executing on their digital strategy to achieve their desired results.

If you want to be successful in digital marketing and grow your business, your best bet is to choose a digital agency that can help you strategize, execute and measure the results of your efforts. When choosing a digital agency, think about the long-term benefits that they can provide to your business.

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