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Case Study Details

ThinkPen Media

Stepping Up The Style Game: How Champs Shoes and ThinkPen Created a Winning Online Presence Together

Case Study


Champs Shoes is an Indian sports shoe brand that has been around since 1989. The brand started with a mission to offer affordable and comfortable sports shoes to the Indian masses. However, Champs Shoes faced a big challenge - how to get the word out about their brand and make it stand out in a crowded market? That's where ThinkPen, a leading marketing and advertising company in India, came in.

Case Study


Champs Shoes had a few pain points that they needed to address before they could make a significant impact in the market. Firstly, the brand lacked a strong social media presence. Their social media accounts were not updated regularly, and their content did not resonate with their target audience. As a result, they were not able to generate the kind of engagement they needed to boost their brand awareness.

Secondly, their website was outdated and didn't have a user-friendly interface. Customers had a hard time navigating through the site, and this impacted their shopping experience. This resulted in low conversion rates and high bounce rates.

Finally, Champs Shoes needed a celebrity endorsement to increase their brand credibility and reach a wider audience. However, they had a limited budget, and getting a celebrity endorsement seemed like an impossible task.


ThinkPen worked closely with Champs Shoes to address their pain points and develop a comprehensive marketing strategy. Firstly, they redesigned the brand's social media accounts and created engaging content that resonated with their target audience. They also worked on increasing the brand's engagement by running social media contests and giveaways, which helped boost their followers and increase their reach.

Case Study

Our Approach

Website strategy

ThinkPen revamped the brand's website, making it more user-friendly and intuitive. The new website design helped improve the shopping experience for customers, resulting in higher conversion rates and lower bounce rates.

Case study
Case study

Branding strategy

ThinkPen brought Arjun Kapoor, a Bollywood celebrity, as the brand ambassador for Champs Shoes. Arjun Kapoor resonated well with the brand's target audience, and his endorsement helped increase brand credibility and reach a wider audience.

Result of The Case Study

Thanks to ThinkPen's efforts, Champs Shoes saw a significant increase in their social media following, engagement, and brand awareness. Their social media accounts saw a 400% increase in followers, and their engagement rates increased by 300%. The new website design also helped increase their conversion rates by 150%. The addition of Arjun Kapoor as the brand ambassador helped boost Champs Shoes' credibility and reach a wider audience. The brand saw a 20% increase in sales after the launch of the new marketing campaign. Overall, ThinkPen's marketing efforts resulted in a 10.6X return on ad spend (ROAS) for Champs Shoes, which exceeded the client's expectations.


ThinkPen's comprehensive marketing strategy helped Champs Shoes overcome their pain points and establish themselves as a leading sports shoe brand in India. By revamping the brand's social media accounts, website, and bringing in a celebrity endorsement, ThinkPen was able to increase Champs Shoes' brand awareness, engagement, and sales. ThinkPen's efforts resulted in a significant return on investment for Champs Shoes, proving that a well-executed marketing strategy can help businesses achieve their goals and stand out in a crowded market.

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