Ghumakkadi is a popular travel company in India that offers customized tour packages, adventure tours, and trekking expeditions. However, when the company started in 2017, they did not have a strong online presence. With an increasing number of travelers preferring to book their trips online, Ghumakkadi knew that they needed to establish a strong online brand and increase their visibility to compete in the highly competitive travel market. To achieve this goal, Ghumakkadi approached ThinkPen, a leading marketing, and advertising company in India, to help them build their online brand and increase their visibility.
Ghumakkadi had just started, and they did not have a strong brand identity or a website. As a result, they faced several challenges in building their online presence. They knew that they needed to establish themselves as a leading travel brand in a highly competitive market.
Ghumakkadi also faced challenges in reaching out to their target audience. They had limited resources to invest in digital marketing, and they were not sure how to leverage social media and search engine optimization (SEO) to increase their visibility.
ThinkPen approached Ghumakkadi with a comprehensive digital marketing strategy that would help the company establish its online presence and reach out to its target audience. The strategy included the following steps:
ThinkPen helped Ghumakkadi develop a unique brand identity that would distinguish it from its competitors. This included creating a brand logo, color palette, and messaging that reflected the company's values and vision. Creating a strong brand identity is essential for any business to succeed. It helps the business establish a unique identity that distinguishes it from its competitors. ThinkPen worked closely with Ghumakkadi to understand their values and vision, and developed a brand identity that reflected their personality and ethos.
ThinkPen developed a website that was visually appealing, easy to navigate, and optimized for search engines. The website included information about the company's services, tour packages, and destinations, as well as a blog section that provided travel tips and insights. A website is the most crucial element of any digital marketing strategy. It is the online storefront of a business, and the first impression that a visitor gets when they land on the website is crucial. ThinkPen developed a website that not only looked visually appealing but also provided all the necessary information that a visitor would need to make a booking. They also optimized the website for search engines, ensuring that it ranked well in search engine results pages (SERPs).
ThinkPen created and managed Ghumakkadi's social media accounts on platforms such as Facebook, Instagram, and Twitter. The social media strategy included creating engaging content, running targeted ads, and building a community of travel enthusiasts. Social media has become an essential tool for businesses to connect with their audience. ThinkPen created and managed Ghumakkadi's social media accounts, ensuring that they posted engaging content regularly. They also ran targeted ads that helped them reach their target audience and build a community of travel enthusiasts.
ThinkPen optimized Ghumakkadi's website for search engines to improve its visibility in search engine results pages (SERPs). The strategy included keyword research, on-page optimization, and link building. Search engine optimization (SEO) is the process of optimizing a website for search engines to rank well in search engine results pages (SERPs). ThinkPen optimized Ghumakkadi's website for search engines, ensuring that it ranked well for relevant keywords. They conducted thorough keyword research, optimized the website's content and structure, and built high-quality backlinks to improve the website's authority.
ThinkPen's digital marketing strategy helped Ghumakkadi establish its online presence and
reach out to its target audience. The strategy delivered the following results:
Increased Website Traffic: The website traffic to Ghumakkadi's website increased significantly after the implementation of ThinkPen's digital marketing strategy. This was due to the website's improved search engine rankings, engaging social media content, and targeted ads.
Improved Brand Awareness: Ghumakkadi's brand awareness also improved significantly after the implementation of the digital marketing strategy. The company's social media accounts gained a significant number of followers, and the engagement rate increased, indicating that the content resonated with the target audience.
Increased Bookings: The ultimate goal of any digital marketing strategy is to drive conversions. Ghumakkadi's bookings increased significantly after the implementation of ThinkPen's digital marketing strategy. The company's website became more visible, and the targeted ads helped them reach out to their target audience, resulting in increased bookings.
ThinkPen's digital marketing strategy helped Ghumakkadi establish its online presence and become a leading travel brand in India. The strategy delivered tangible results that helped the company increase its website traffic, improve its brand awareness, and drive more bookings. ThinkPen's expertise in branding, website development, social media marketing, and search engine optimization helped Ghumakkadi achieve its digital marketing goals. The company's unique brand identity, visually appealing website, engaging social media content, and optimized website helped it stand out in a highly competitive market. ThinkPen's impact was not just limited to Ghumakkadi's digital marketing strategy. They also provided the company with valuable insights and guidance that helped them make strategic business decisions. ThinkPen's partnership with Ghumakkadi helped the company achieve its digital marketing goals and establish itself as a leading travel brand in India.